Professional Photographers of Greater New York

Shaping Your Image In Photoshop & printing with consistent results!

by Joe Brady

Program Overview

When photographing in a controlled environment, you should always have control over exposure, color and light without having to edit or change these aspects in Photoshop afterwards. When you are photographing outdoors or in areas where you simply don?t have that control, there are times when the color, environment and the shape and quality of the light just didn?t allow you to create the impact you envisioned from your image.

Using layers in Photoshop, we?ll explore light-shaping, selective color adjustments and exposure enhancements that will allow you to turn a good photograph into a great one.

But that?s only part of the story! Now that you have the image you want on your monitor, how can you be sure that your print will match what you have created? By implementing color controls including monitor and printer profiles, we will soft-proof before printing and carry all the necessary settings through the print to insure your output will match your monitor as closely as possible ? saving time, money and your sanity!

Bio

Joe Brady is the Manager of Graphic Arts & Color Systems at the MAC Group in Elmsford NY, including EIZO Monitors and X-Rite/Pantone Color Management Systems. He has been an active member of the PPA for the last six years, and has been involved in wedding, portrait and commercial photography for over twenty years. An award winning photographer and recipient of the Fuji Masterpiece Award, Joe has been teaching digital imaging and Photoshop since 1992.

Transform Your Business Through Yourself

What would it take for you to truly thrive as a photographer on all levels—creatively, financially and emotionally? It stems from the power of your uniqueness as an image-maker. From your ability to make personal photographs that are branded with your one-of-a-kind style and thereby command substantial fees. After all, wouldn’t you like to work less and make more?
When passion drives the direction your work, you are absolutely unstoppable! So, are you ready for a creative kick in the pants?

Rob Goldman, a photographer, educator and career coach, brings his contagious enthusiasm to this program which paves the road to phenomenal picture taking and success. His philosophy is based on the notion that those photographers whose work is created from their heart have no competition; nor do they have a ceiling on the value of their work. More bluntly, they become a force to be reckoned with.

This mini workshop has been especially designed for PPGNY and is based on Goldman’s “Shooting From The Heart” program, which been offered through universities and organizations internationally. Rob will share his own experience as an advertising and magazine photographer, turned fine art photographer (focused largely on the nude), educator and gallery owner. Most importantly he will introduce the guiding principle that has been the secret of his continual success —“Follow Your Heart,” in all aspects of your work.

Goldman will critique the work of 2 PPGNY members as part of his presentation.